personalization with privacy

Personalization With Privacy – Parse.ly, The New Yorker, The Intercept 

For my master's capstone through NYU Studio 20 graduate program, Personalization With Privacy is a project done in partnership with Parse.ly, The New Yorker, and The Intercept. It serves as a testing lab that expands and improves personalization options for two newsrooms – The New Yorker and The Intercept – by exploring a combination of metrics from the data analytics service Parse.ly. It takes into consideration audience privacy–allowing readers to engage with content most relevant to them while securing their trust.  Incorporating extensive user research, usability testing, and iterative design methodologies, the project outlines a set of insights for personalization solutions that resonate strongest with different types of audiences, while maintaining sensitivity to audience privacy. For information on these insights, contact me at szb231@nyu.edu.